The Small Business Saturday Story
- 2010 – Day One – The first-ever Small Business Saturday took place on Nov 27. It encouraged people across the country to support small, local businesses.
- 2011 – The Day Became Official – The United States Senate unanimously passed a resolution of support for Small Business Saturday.
- 2012 – EVERY STATE IN THE UNION – From Washington D.C., to Washington State, governors, mayors, and even President Obama championed Small Business Saturday.
- 2013 – Neighborhoods Celebrated The Day – The day continued to grow, with more individuals and local organizations pledging to support the day as Neighborhood Champions.
- 2014 – SMALL BUSINESSES OWNED THE DAY – American Express encouraged small business owners to take charge of the day, helping them promote their businesses with free personalized ads, which appeared millions of times across the web.
- 2015 – ONE FOR THE BOOKS – Shoppers supported their neighborhood businesses like never before, continuing to embrace the day as a holiday shopping tradition.
