From One Second to the Next is a 35-minute short film that emotionally recounts how lives have been forever changed by drivers who were texting while driving. Every year, 100,000 car crashes involve texting drivers and the film explores the inherent dangers.
Says Herzog, who has spoken out about the intrusion of marketing in creative mediums…”This has nothing to do with consumerism or being part of advertising products. This whole campaign is rather dissuading you from excessive use of a product… We’re not trying to sell a mobile phone to you. We’re trying to raise awareness.”
Online: www.ItCanWait.com
